Search Engine Marketing
The days of the “free” Internet are a distant memory. Search
Engines have undergone major alterations over the past few years and continue
to evolve as we speak. The business plans and revenue streams once fueled
by branding campaigns have slowed dramatically, causing the search engines
to re-think the way they do business.
Search Engines have recognized that the true value they provide are simply
the search results, rather than intrusive bells and whistles. As a result,
they have put a premium of being listed opening many opportunities for
companies to market themselves.
Search Engine Marketing is the act of developing the most effective strategy
to best position your company across the top search engine properties.
Wahlstrom Interactive’s SEM program is an integrated approach to
increasing your website’s visibility across the Internet with a
focus of the highest return on your investment.
Premier Position®:
One of the most effective components of a SEM campaign has become paid
or “Cost Per Click” (CPC) listings. Users of top search engines
on the Internet are looking for specific information and services quickly
and efficiently. Therefore, up-front positioning on major search engines
is essential. In a CPC model, Wahlstrom manages, tracks and reports your
program keywords that will maintain your company’s appearance within
top position on keyword searches across the Web.
Search Engine Integration
In addition to Premier Position®,
an integrated SEM program should include Search Engine Integration. This
vital component includes the traditional submission to search engines
utilizing the best practices of SEM technology as well as all-inclusive
trusted feed and pay for inclusion practices.
- Meta Coding Strategic Development
- Directory and Crawler-based Search Engine Submission
- Trusted Feed and Pay for Inclusion Program
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